Using WordPress For an Auto Dealership Website

When WordPress first came out in 2003 it was purely a content publishing platform. As the years have gone the platform has evolved into a fully functional Content Management System. Everyone from a freelance blogger to a fortune 500 company have utilized this feature rich platform to manage their website. Auto dealership websites have a complex set of requirements not normally found in other industries. The ability to easily manage and edit the site content makes using WordPress for an auto dealership website the obvious choice.
WordPress can be customized to fit any application and an auto dealer is no different. Everyone from the used car lot to the biggest dealership in town can use WordPress to power their website. The reason that WordPress is such a no brainer is how easy it is to maintain and update. Car Insurance In Usa Someone with no prior knowledge can learn to use WordPress and begin publishing content within minutes of being shown how. Auto dealerships change their prices, and ad campaigns about as much as our government changes its mind. This plays right into WordPress’ strengths.
Using an image slider such as NextGen Gallery – NextGen Gallery is a great way to showcase a used or new cars features with pictures. You can easily edit the descriptions for each picture as well. For instance if there was a picture of the interior you could add a description that would list all of the interior features present for the vehicle. If you want to use one picture with some features you could use Wp1Stop’s auto inventory display plugin. Most auto dealerships and car salesmen alike would like to sell every car on the road. Using WordPress for an auto dealership website will allow the site to fetch RSS feeds of the local car dealers.
Not only can dealerships display pictures and features but they can list cars for sale directly on the website with the addition of a third party plugin. Shopp Plugin is the preferred solution for an automotive ecommerce website. Even if the dealership does not plan on selling directly from the website they can still collect users information for use in marketing at a later date.
AWeber is a great way to integrate an autoresponder that will store the user’s email and name in a database. Dealerships will then have the ability to keep that person in their sales funnel so along as they do not unsubscribe. The automotive industry may have taken some huge setbacks recently with the bailouts and now Toyota Car Cover Ebay Uk seemingly incapable of doing anything right. By using WordPress for an auto dealership website one can be assured that content is up to date and all of the leads are being followed. Installing plugins to extend the functionality of WordPress is another great reason for auto dealers to turn to a WordPress platform.

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